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Realty.

Rentals.

Renovations.

What is the Heartland Concept

Through the in's and out's of the real estate world, we are there to support you along the way

Realty

If you've ever bought or sold a house then you understand how stressful it can be. Our Real Estate Services are designed to bridge the gap between overwhelming and understanding, giving you the power to make educated decisions based on your needs.

Rentals

To build up our neighborhoods, we knew it would take the decision to buy the troubled homes needing work. With each property we fix we either sell or keep as higher end rentals. These are those homes we’ve decided to rent.

Renovations

We enjoy digging into different neighborhoods around the Greater Lafayette area and finding those diamonds in the rough. Click through to see the current projects we are working on. If you see one you like, let us know, it may just be up for sale!

Who we are.

Alec grew up in the state of Indiana and loves being a “Indianner” (being a diehard Boilermaker means no association with the word Hoosier).  Alec graduated from Purdue University, with a degree in Management. After graduation Alec moved to the big windy city- Chicago. Although he loved his job and big city life, he missed Lafayette and wanted to move back to the city he grew to call home. Alec started a career in the home health industry. His passion for helping people grew his reputation as the “go to liaison” for Greater Lafayette. After a career of getting to know families and visiting with a patient in their home, Alec understands that a home is much more than just the number of rooms or the color of paint. It's where you raise kids and watch your family grow.

MEET THE WILLIAMS

MEET THE WILLIAMS

Alec has a love for God, his family and friends. Alec married his beautiful bride Kenna 6 years ago. They now have two handsome sons that have jumped into helping “daddy" with the family business. Putting in the hard work is worth it to Alec because he gets to share it with his family.

If you already know Alec you know he exemplifies energy, hard work, honesty, and knowledge. He chose real estate because it allows him to create relationships with people from all areas. It also gives him a chance to serve the community that he now calls homes. His goal is to make the process for his buyers and sellers flow seamlessly throughout the entire transaction. Alec strives to treat all clients like family and to make them a client for life. To him, relationships are more important than transactions. 


While growing up, Kenna had plenty of first-hand experience with moving. Her parents moved multiple times across the United States while she was young. She grew to love real estate by helping her mom pick their next home, walking the aisles of Lowe’s with her father, and creating “design boards” of her new room.

The Williams - including Remington

The Williams - including Remington

It’s no wonder that after graduating from Purdue University Kenna was ready to place some roots and start her career in the building industry. Kenna worked for a local builder for a few years after college helping families purchase and design their new home before returning to work for her alma mater Purdue in the Business Finance department. She experienced the irreplaceable joy gained from connecting a family to their dream home. This ultimately lead to her decision of building a real estate company with her husband, Alec.

Having a sincere faith in God, Kenna is passionate about using her gifts to help people. She views her work as an outlet to build lasting relationships with others in the community. 

When she’s not working, Kenna enjoys the rowdy-loud house they now call home with their two young boys. Raising young men is a hard task, but she’s up for the challenge. #boymomforlife

He’s one of those who knows that life
Is just a leap of faith
Spread your arms and hold your breath
Always trust your cape
— The Cape by Guy Clark